In collaboration with Effat University and the Jeddah Municipality, the Retal’s Urban Creativity Competition was concluded with the participation of the students at Effat University, where the contestants competed to design a sustainable, innovative project in the city of Jeddah on an area of 29,000 square meters. Driven by our responsibility to play an active and prosperous role in serving Saudi society, we are delighted to provide the opportunity for creative youth to participate and present their innovative ideas and solutions.