Dear Stakeholders,
On behalf of the Board of Directors, I proudly present Retal’s annual report for 2024, which showcases a year of exceptional growth and development and our impact on the realisation of many of the objectives laid out in Saudi Arabia’s Vision 2030.
Retal’s strategic partnerships with leading national entities continued to position us as a key enabler of Saudi Arabia’s housing transformation in 2024, as evidenced by the number of ongoing and upcoming projects, which reached 29 by the end of the year. I am proud our developments are redefining community living standards in the Kingdom, and how – with a record-breaking backlog. we have solidified our position as a
frontrunner in real estate excellence.
This is exemplified across our growing and increasingly diversified
portfolio, including landmark developments such as the Ritz Carlton and Retal Rise.
Upholding Core Values, Strengthening Communities
Our work in 2024 has also prioritised sustainable urban planning, the evolution of new digital customer journeys, and a prudent approach to financial management. The exceptional strategic, financial, and operational results posted in 2024 – many of which are historic firsts for the business – reflect the effective execution of our strategy and, the outstanding talents of colleagues from across the company. Our results also reflect the deep trust that our customers and partners place in us.
Gratitude and Forward Momentum
I extend my sincere appreciation to our Board of Directors, Executive Management, and dedicated employees, whose unwavering commitment has been pivotal to our success. To our shareholders, thank you for your continued trust and partnership. As we look ahead, Retal remains steadfast in its mission to lead Saudi Arabia’s real estate evolution. We will continue to shape a sustainable, dynamic future of urban living, leaving a lasting impact on generations to come.
Strengthening Market Leadership
The exceptional results produced by Retal in 2024 – which include its highest ever net profit – are indicative of the company’s unique characteristics as a trusted partner to key national urban development agencies and the company’s integrated business model. The latter – which gives Retal full visibility and control of the entire development lifecycle – has allowed it to become Saudi Arabia’s fastest-growing urban developer.
Furthermore, within the context of a fast-moving set of demographic and economic changes across the Kingdom, Retal has come to the fore as a business capable of creating communities that set new benchmarks in quality, innovation and sustainability. It is a testament to the creativity of our strategy and those who participate across our ecosystem that we are delivering such high living standards for residents and citizens across multiple socioeconomic demographics.
In terms of sheer volume, 2024 marked a significant milestone in Retal’s journey, solidifying its position as a leading urban developer in Saudi Arabia. At CityScape 2024 we launched 11 major projects with a total value of SAR 14 billion while acquiring over 5,000 new leads and selling 1,200 units with a combined value of over SAR 2 billion. Additionally, as the year ended, the bidding for 10 new opportunities was already well underway.
Our largest backlog
The company also delivered its highest ever backlog in 2024, which increased by 93% year-on-year. This can only be described as an outstanding performance that cements the relevance and strength of the company’s strategy for urban development across Saudi Arabia. It also demonstrates the importance of diversification and the inherent value of our business model.
Our growing footprint and increasingly diverse portfolio of developments has helped the company to achieve its backlog and will inevitably contribute to its success moving forward. Our position as the market leader in the Eastern Region has been fundamental in providing us with the financial and operational bandwidth to confidently expand across other key regions in the Kingdom. This has been exemplified not only by our growing portfolio of upcoming developments in Riyadh City and the western region but also through the opening of our regional centre in Jeddah in October 2024.
This distribution reflects our commitment to serving communities across the country – delivering high quality, mixed-use developments on time and on budget to a diverse demographic spread. The early handover of Nesaj Al Forsan is just one example of our ability to do so – delivered a full year ahead of schedule, the completion of the project is a direct reflection of Retal’s highly efficient integrated business model.
A Vision for the Future
Looking ahead, we remain sharply focused on sustaining growth through strategic investments, innovation, and customer-centric development. Our plans include continued investments through partnerships and collaborations – in addition to our highly valued relationships with government agencies such as NHC and ROSHN. Our focus on completing developments of the very highest quality, on portfolio diversification and visibility across our entire ecosystem will help us to secure continued growth and value creation for all of our stakeholders. This approach also supports our ability to deliver regular dividends to our shareholders, whose trust and loyalty is deeply valued.
Acknowledgements
I extend my gratitude to our dedicated team for their hard work, our shareholders for their trust, and our customers for choosing Retal as their partner in building vibrant communities. Together, we are shaping the future of urban living in Saudi Arabia.
To become Saudi Arabia’s real estate champion by delivering sustainable urban communities and destinations.
We collaborate with leading industry players to execute large-scale projects, strengthening our market presence and reputation.
To become Saudi Arabia’s real estate champion by delivering sustainable urban communities and destinations.
To become Saudi Arabia’s real estate champion by delivering sustainable urban communities and destinations.
To become Saudi Arabia’s real estate champion by delivering sustainable urban communities and destinations.
To become Saudi Arabia’s real estate champion by delivering sustainable urban communities and destinations.
To become Saudi Arabia’s real estate champion by delivering sustainable urban communities and destinations.
To become Saudi Arabia’s real estate champion by delivering sustainable urban communities and destinations.
No Data Found
Retal’s growing project backlog offers strong revenue visibility and projected top-line growth for the coming years.
There are 22 projects, of which 17 are in development and 5 are upcoming projects. By year-end, approximately 6,213 units were sold. This represents a significant increase from the 1,977 units sold by the end of 2024. • The backlog includes 5,223 Central Region, 3,640 units in the Eastern Region, and 962 units in the western region. • Retal’s total units increased by 38%, from 7,139 in 2023 to 9,831 in 2024, while the total project value surged by 93% to reach SAR 17,686 billion. • The Company has achieved its highest-ever contracted sales since its inception.
Total Anticipated Revenues are SAR 17.7 billion until the completion of the final project in the current portfolio in 2027. SAR 2.8 billion of the backlog revenue recognised (16%)
Retal’s strategic partnerships with government entities, private sector leaders and global brands drive impactful projects that resonate with diverse market needs.
Retal enriches the Saudi real estate market by leveraging a diverse network of global, regional and local partnerships including well-known brands such as The Ritz-Carlton Khobar and NOBU Hotels.
Retal has a successful track record with Ministry of Municipalities and Housing and the National Housing Company “NHC”, enhancing its project execution capabilities.
Retal benefits from a solid network of financiers and real estate funds, which facilitates efficient project financing and execution.
Retal collaborates with leading design and engineering partners to develop unique, sustainable buildings and ensure high-quality project outcomes.
Retal’s fully integrated business model ensures quality across the entire development lifecycle while delivering high-value solutions tailored to market demands.
Retal’s fully integrated platform serves across the complete value spectrum through key subsidiaries, ensuring seamless project development and quality control.
Retal integrates pre-development, project management, design, engineering consultancy, development contracting, and infrastructure development, ensuring high-quality and efficient project execution.
Retal excels in post-development services, including facility and property management, delivering superior customer experience throughout the development cycle.
Retal leverages a strategic network and off-plan sales model, minimising risks and enhancing flexibility to capitalise on growth opportunities.
Retal sets new benchmarks in real estate by integrating advanced technologies, sustainable practices, and customer-centric solutions to redefine living standards.
Retal’s fully integrated platform serves across the complete value spectrum through key subsidiaries, ensuring seamless project development and quality control.
The app provides tailored customisation options, enabling customers to personalise their homes according to their preferences. Options include location, type, home layout and design.
The app will evolve into a comprehensive marketplace, offering home maintenance, interior design consultations, and community engagement, making it a one-stop shop for real estate needs.
Retal’s app offers seamless virtual tours and online sales, allowing customers to explore / purchase properties from home.
To become Saudi Arabia’s real estate champion by delivering sustainable urban communities and destinations.
The year 2024 marks a historic chapter in Retal’s journey, achieving exceptional financial performance with recordhigh revenues surpassing SAR 2 billion. This remarkable achievement was driven by development contract revenues reaching an all-time high, alongside historic residential unit sales exceeding 1,900 units, propelling contractual sales beyond SAR 3 billion for the first time.
These developments culminated in a record net profit of roughly SAR 266 million, despite challenges in the real estate market following rising interest rates, which have impacted housing demand.
serve as the core component of the company’s revenue structure, accounting for over 90% of total revenue. In this context, management’s focus on enhancing this activity led to an impressive increase in development contract revenues, exceeding 70% in 2024. This growth was fueled by an increase in active projects from 12 to 17 and heightened revenues from real estate funds and joint venture developments.
Overall, the company acts as the developer for 11 funds and joint ventures in 2024. This revenue growth resulted in a record-high gross profit of nearly SAR 500 million, with a gross profit margin of around 24%, comfortably within the company’s target range.
The year 2024 marks a pivotal milestone in Retal’s journey toward this vision, as the company continued to strengthen its position as a leading real estate developer in Saudi Arabia, leveraging the opportunities presented by Saudi Vision 2030 to drive urban transformation and expand housing and integrated community projects.
A Flexible Strategy Aligned with Transformation
The strategy team continuously analyzes market dynamics and aligns future plans to strengthen Retal’s market share in major cities and those hosting key national and international events. Building on these efforts, the company has updated its business strategy — to be launched soon — with a focus on reinforcing leadership in the residential sector, exploring opportunities in mixed-use developments and the hospitality industry, in line with Saudi Vision 2030 and upcoming global events such as Expo 2030 and the 2034 World Cup. The strategy also includes assessing geographic expansion and identifying residential properties that align with the interests of potential foreign investors, should regulations allow non-resident ownership — positioning Retal as a frontrunner in capitalizing on future investment opportunities.
Strategic Partnerships and Sustainable Growth
As part of its strategy to build impactful partnerships, Retal expanded its local and international alliances in 2024, enabling the execution of major projects and strengthening its presence in key regions across the Kingdom. The company signed over 30 memorandums of understanding, including an agreement with Albilad Capital to launch a SAR 2 billion real estate fund. This comes in continuation represent 31% of the workforce, and the company delivered 2,970 hours of training to 136 employees to support talent development. Additionally, Retal surpassed its Saudization targets, reaching a 67% nationalization rate — a clear sign of its commitment to nurturing local talent. of its partnerships with the National Housing Company (NHC), ROSHN, and BLOMINVEST, through which Retal has delivered high-quality developments — including over 8,847 residential units with NHC valued at SAR 15.15 billion, and more than 2,000 units with ROSHN worth SAR 5.8 billion. These milestones highlight Retal’s ability to meet market demand and enhance quality of life in line with Saudi Vision 2030. Additionally, the company signed a number of strategic partnerships and MoUs during its participation in global exhibitions such as MIPIM and Cityscape, covering areas including design, construction, and development. These agreements further strengthen Retal’s competitive position and open new horizons for growth in the real estate sector.
Sustainability: A Firm Commitment to a Sustainable Future
Sustainability is a core pillar of Retal’s strategy, with ESG (Environmental, Social, and Governance) principles embedded across all its projects — reinforcing the company’s commitment to sustainable development and quality of life. Among its key environmental achievements: 90% of materials were sourced locally to reduce emissions, and 30% of materials used were recycled. Retal is also working toward obtaining global LEED certification for its “Rimal Al Khobar” project, affirming its dedication to sustainable construction. The company’s efforts were recognized with a prestigious third-place award at the 2023 Saudi Capital Market Forum for its ESG report, further solidifying its leadership in this area. On the social front, Retal is dedicated to empowering individuals and serving the community through an integrated approach that combines social responsibility with a fair and motivating work environment. Women now Retal’s social responsibility arm, Retal Al Khair, plays a central role in promoting social solidarity, providing affordable housing, and supporting urban innovation. The initiative also focuses on empowering creativity and local talent through initiatives in art and design, celebrating engineers and architects, and engaging communities in awareness-raising activities that support sustainable development. In terms of governance, Retal adheres to leading corporate governance practices through a robust framework that promotes transparency, accountability, and full compliance with regulatory requirements, including those of the Capital Market Authority (CMA). The company is committed to protecting shareholder rights and fostering continuous engagement. In 2024, Retal reported earnings per share of SAR 0.27, a market capitalization of SAR 8.09 billion, and asset growth of 15.6% reaching SAR 4.2 billion. Retal also recorded a high compliance rate of 95.1%, reflecting its integrity, sound governance, and commitment to building investor trust. In conclusion, Retal continues its steady journey toward sustainable growth with a clear and ambitious vision — one that goes beyond project development to shaping a fully integrated urban future in the Kingdom. By combining innovation, sustainability, and strategic partnerships, the company is committed to creating long-term value for all stakeholders and supporting the goals of Saudi Vision 2030 in urban development and quality of life.
This remarkable performance has been made possible by the successful execution of our strategy and further fuelled by the addition of multiple new projects, including Ewan Roshan, Nasaj Al Khuzam, and Ewan Rejan. At the unit level, the number of real estate units under development rose by 38%, reaching 9,825 units compared to 7,139 units at the end of 2023. This increase aligns with our ambitious strategy to address the rising demand for residential and mixeduse commercial projects in Saudi Arabia, emphasising diversity and agility in innovation, design, and implementation. These accomplishments underscore Retal’s commitment to developing high-quality projects that enhance the urban landscape in the Kingdom and reinforce our role as a key partner in achieving the housing and urban development goals of Saudi Vision 2030.
Diversified Investment Portfolio
In alignment with its strategic vision, Retal has continued to diversify its project portfolio, ensuring a well-balanced approach between residential developments and mixed-use projects. This carefully curated strategy underscores the company’s commitment to sustainable growth and market equilibrium, reinforcing its position as a forwardthinking urban developer. Retal’s expansion strategy also reflects its dedication to broadening its geographic footprint, with a strong presence across the central, western, and eastern regions of Saudi Arabia. Notably, Riyadh has been identified as a key growth hub. Retal’s current portfolio boasts 17 ongoing projects and 5 upcoming developments, totaling 9,825 residential units. The central region leads with 5,223 units (53%), followed by the eastern region with 3,640 units (37%), and the western region with 962 units (10%).
Standout Accomplishments and Recognition
A standout accomplishment that demonstrates Retal’s operational prowess was the delivery of the Nesaj Al Fursan project – completed a full year ahead of schedule – an achievement that showcases the company’s exceptional project management capabilities and unwavering commitment to exceeding customer expectations. These recognitions validate Retal’s innovative approach to urban development and its ability to create sustainable, architecturally distinguished projects that transform Saudi Arabia’s urban landscape. Retal’s commitment to excellence earned significant recognition in 2024, marked by prestigious accolades across multiple developments. The RitzCarlton Khobar project achieved notable distinction at the Architecture Leaders Awards 2024. By maintaining a balance between innovation and sustainability, Retal aims to solidify its position as a leader in Saudi Arabia’s real estate sector while shaping urban environments that resonate with the needs of future generations.
I am immensely proud of what we’ve achieved and even more excited about what lies ahead. Our success is a testament to the dedication of our people, the power of our technology, and the strength of our customer relationships. Together, we’re not just adapting to the future of real estate – we are actively shaping it.
Pillars of Success
As Chief Operations Officer of Retal, I am proud to reflect on our transformative journey through 2024, a year marked by significant operational milestones that have positioned us at the forefront of our industry. Our success has been built on three fundamental pillars: our people, embrace of digital innovation, and unwavering commitment to customer-centric commercial strategies.
Strengthening People & Culture
Throughout the year we made great progress in strengthening our organisational culture, launching initiatives that have not only enhanced the employee experience but also fostered leadership development and talent retention. This focus on our people has been instrumental in reinforcing our highperformance, innovation-driven environment. Such talent-based dynamics are integral to our ability to drive our company forward.
Advancing Digital Transformation
Our digital transformation efforts have been equally impactful. By implementing AI-driven customer insights, enhancing our CRM capabilities, and automating key processes, we have streamlined our operations, optimised sales performance, and significantly improved our decision-making processes. This technological leap has allowed us to elevate our customer care and engagement to new heights, introducing data-driven personalisation and innovative service solutions that have markedly increased customer satisfaction and brand loyalty.
Strategic Commercial Growth
On the commercial front we achieved contracted sales of 1,979 billion SAR, which is our highest ever level and 38% more than 2023. We also handed over 766 units. Our refined marketing, sales, and corporate communication strategies have helped us to strengthen our brand positioning and market share while optimising our sales funnel conversions. The synergy between our operational improvements and commercial strategy has also been a key driver of our success, enabling us to navigate external challenges with agility and resilience.
Future Outlook
Looking ahead to 2025, I see both exciting opportunities and challenges on the horizon. We will continue to invest in our people and will further expand our use of AI and data-driven innovation across all aspects of our business. We remain committed to enhancing our customer-centric strategies, elevating the brand experience “and awareness“ through strategic communication, while optimising our operational efficiencies through continued digitalisation. Of course, we will need to remain adaptable in the face of evolving market dynamics, balancing our drive for innovation with flawless strategic execution. Talent retention and upskilling are part of that latter dynamic – and will be crucial as we navigate a competitive job market and changing industry demands. As we move forward, I’m particularly excited about our focus on people-first leadership, our use of AI to drive exceptional customer experiences, and our databacked approach to commercial excellence. These, combined with our strong corporate reputation and clear vision for the future, position Retal to lead with a culture-driven, digital-first approach. I am confident that this will enhance our commercial growth and operational efficiency well beyond 2025. By maintaining a balance between innovation and sustainability, Retal aims to solidify its position as a leader in Saudi Arabia’s real estate sector while shaping urban environments that resonate with the needs of future generations.
Ayala is dedicated to creating spaces that reflect the individuality of our esteemed clients, offering a harmonious blend of contemporary style and authentic materials.
Privacy Policy • Terms of use
© 2023 Retal Development. All rights reserved.